At Westerly USA, I develop and execute data-driven digital marketing strategies that accelerate eCommerce growth and strengthen brand performance. I lead integrated campaigns across paid media, email marketing, content creation, and creative production while managing high-performing Meta and Google Ads initiatives. By leveraging analytics, A/B testing, and lifecycle marketing, I increased website traffic by 454%, grew online sales by 532%, maintained a consistent 3–5x ROAS, and expanded the email subscriber base from 13,000 to more than 83,000. I also cultivate strategic partnerships with influencers, agencies, and affiliate platforms to expand brand reach, drive customer acquisition, and generate incremental revenue.